The New Logo for Great British Railways is Uncovered.
The administration has revealed the logo and livery for GBR, signifying a major stride in its agenda to take the railways under public control.
An Patriotic Design and Historic Symbol
The updated design uses a red, white and blue palette to mirror the national flag and will be applied on locomotives, at terminals, and across its digital platforms.
Interestingly, the logo is the recognisable double-arrow logo currently used by National Rail and first created in the mid-20th century for British Rail.
A Implementation Strategy
The implementation of the new look, which was created internally, is expected to happen in phases.
Travellers are expected to begin seeing the freshly-liveried services across the UK rail network from next spring.
Throughout December, the visuals will be showcased at key railway stations, such as London Bridge.
The Path to Nationalisation
The proposed law, which will enable the creation of GBR, is presently progressing through the House of Commons.
The administration has stated it is renationalising the railways so the system is "run by the public, operating for the people, not for profit."
Great British Railways will consolidate the operation of passenger trains and tracks and signals under a single organisation.
The government has claimed it will combine 17 different organisations and "reduce the notorious red tape and accountability gap that continues to plague the railways."
Digital Services and Existing Ownership
The launch of Great British Railways will also involve a new app, which will let passengers to see timetables and purchase journeys free from additional fees.
Disabled travellers will also be have the option to use the app to request help.
Multiple operators had already been taken into public control under the outgoing administration, including TPE.
There are now 7 train operators already in state ownership, accounting for about a one-third of journeys.
In the last twelve months, South Western Railway have been brought into public ownership, with additional operators likely to be added in the coming years.
Official and Industry Reaction
"The new design is not simply a new logo," commented the relevant minister. It signifies "a new railway, shedding the problems of the past and dedicated solely on delivering a reliable service for the public."
Industry leaders have responded positively to the pledge to bettering services.
"We will carry on to cooperate with industry partners to support a smooth changeover to GBR," a senior figure said.
